The internet has gone social, and that creates some exciting opportunities for church leaders. Where church software used to be almost entirely focused on back-office automation, it's now clear that software can play a vital role in mobilizing entire congregations for ministry. And that's why we built The City.
This shift from management to movement is characteristic of North American culture, in general. People are no longer content to passively receive information, but want to use the power of technology to communicate more freely, connect more deeply with friends, expand their social sphere, and get things done in their every day lives.
Leveraging technology for the advancement of the gospel is certainly not new, but it’s important to understand that new technologies are often a reaction to the challenges and difficulties of contemporary culture. Technology, itself, can’t adequately address these challenges. But, when technology is applied with a gospel motivation, churches are able to leverage its strengths to provide a compelling response to many common cultural aspirations.
People want to be heard.
Until recently, the use of technology for church communication was focused mainly on getting a message out to as many people as possible. That’s still important, but people don’t just expect to read your message, they want to discuss it with you. By using technology to interact more frequently with people inside and outside your church, you can maintain relational ministry, even as your church grows.
People want to be known.
A database record, no matter how complete, can never substitute for actually knowing someone. Providing private, online group space for groups to interact in daily life can help you build a culture where people are truly known and valued.
People want to be connected.
A member directory can be useful when you need to call someone you know, but not so useful at helping you discover a new friend who shares a common interest. You can encourage a more connected congregation by leveraging social technology to connect people based on common characteristics and interests.
People want to make a difference.
Tracking attendance of classes and programs may give an indication of church health, but nothing can compare to seeing a healthy church body in action. A private, group-oriented network can help you to responsibly delegate authority and help everyone in your church stay engaged in meaningful ministry.