Hardware and software innovations are rapidly changing the way we use the internet’s vast stores of information to act and interact in the real world, right now. You might even say that we have moved from the information age into the interaction age, as new means of distributing and processing loads of information and communication enable specific and decisive actions to be mobilized broadly and with immediacy.
In other words, the true value of software is shown when it helps real people connect with each other and do important things in real, everyday life. A few keys to enabling this impact are:
Targeted, timely, and inexpensive communication.
First, social networks provide an unprecedented opportunity to distribute communication widely while also targeting it to the right audience. Since communication through these kinds of applications can be shared easily from person to person, and from network to network, they bypass distribution hurdles and naturally bring your message to the people most likely to be interested in it.
In addition, this creates the opportunity for communication to spread very rapidly, getting vital information to your audience with immediacy. In a culture where an increasing majority of people carry a mobile digital device, mobile apps can help communities bridge the gaps of time and location, keeping everyone informed no matter where they are.
Finally, communication through these applications can be an astounding bargain compared to traditional publication and distribution models. The reduction or elimination of paper, envelopes, and postage, alone, can provide substantial savings.
More, and better connection.
Targeting and delivering your communication to the right people in a timely manner makes it extremely relevant to the people receiving it. This means they’re much more likely to focus on your message. And by providing a simple method for meaningful interaction with others around your communication, social networks encourage community engagement at levels far beyond traditional modes of communication.
When the speed, convenience, and relevance of socially-distributed communication is used within more relational networks the frequency and value of digital communication can lead to deeper relationships and a more connected community.
A well-informed, well-connected community is one that’s ready to be mobilized to make a significant impact in the world. And, as we have seen recently in grassroots movements for political freedom, social networks provide a powerful vehicle for real-world mobilization.
So, why shouldn’t this technology be leveraged to serve the mission of the Church?
Of course there are potential dangers, and church leaders should commit themselves to leading their congregations in navigating some unfamiliar territory. But the opportunity to use these technologies to better connect, engage, equip, and mobilize the body of Christ for the work of the gospel should not be ignored.
That's why The City exists.
We believe the opportunities to leverage technology to extend the love of Jesus to more and more people should be embraced. So, everything we build is focused on helping to equip and empower communities of believers to live more fully in the reality of their identity as Christ’s body, knowing, serving, and loving each other in the trials and joys of everyday life.